We become an extension of your team to carefully craft your vision and concept into becoming an efficient operational reality. Creating an F&B concept is not about creating a beautiful logo. It is about creating a memorable experience that touches the 5 senses. It is about touching your client’s emotions and leaving them wondering about the beauty of the experience.
Develop a brand story based on final concept direction
Develop 3 name Directions based on the brand story
Develop 3 logo Directions
Work with the right architects and designers to bring it to life.
In such a competitive market, we always advise our clients for the need to understand the market before launching their brand. Do people want it? What problem does it resolve? How will you compete? What are your competitors doing? We have extensive internal knowledge of the F&B market and its dynamics. We will always share that knowledge with our clients. We also have the capability to undertake deep sector dives, market research, feasibility studies and generate professional research reports for our clients.
We work closely with our research partners to conduct and refine the necessary research to validate concepts
To ensure the feasibility and viability of a F&B venture, we gather market data, study the competitive landscape and assess demand / supply dynamics
We take the results of a favorable feasibility study and craft the business strategy and vision. We develop the organizational structure needed to drive the business and create financial projections to size up the opportunity
We create investor presentations that bring together, the concept, the brand, the feasibility, the business plan and the valuations to show the potential returns of the venture.
We will interface with your architect to ensure the proper execution of the vision. Design and architecture are definitely critical elements for the success of an F&B venture. But often, we see beautiful designs that are nonfunctional. We develop beautiful designs that maximize operational efficiencies. We create unforgettable customer journeys keeping in mind production quality, service time and the ability to maximize an asset’s turn over.
Develop mood boards and brief for Architect
We want to develop the tools for you to run your business independently. We will develop the necessary manuals to best manage your concept. In order to run a consistent F&B business, you will need to create the right systems. First, you will need to hire the right skill set for the right job. And then, develop a system that can be meticulously followed. This is where you build a culture of ethics and accountability, a culture wrapped around the most important elements of hospitality.
Create Checklists for all stations and restaurant operations, which are part of the Operations manual
Your ability to analyze item sales and compare numbers is one of the most important criteria to run a successful F&B business. You should be able to make decisions real-time to be able to cater to this ever-changing industry. What items are fast moving? What item brings the highest profit margins? Why are some items selling more than others? Are you accounting for your waist? All of this is crucial to run a profitable business and we will help you define the best IT systems for your needs.
Time and again we see restaurants fail because of quality of service. To run a consistent and pleasant business, you will need to get the right people and train them to be responsible for the business and their respective stations. You will need to develop the crew to represent the brand full heartedly. There should also be accountability across the board and the ability to track responsibilities.
Our team will be placed on the ground during the launch period to ensure smooth operations and continue to monitor the staff until they are ready to operate independently